Search
Engine Optimization (SEO)
What is search engine
optimization?
SEO is the process in which your Website undergoes
redevelopment to properly and best communicate your
keywords to search engines. In order for your Website to
rank highly among major search engines, you must
understand how they become ranked. Search engines rank
Websites based on two major factors: Unique content with
pertinent keywords in the body, and link popularity -
the number of quality incoming links your Website has.
Other important algorithms that determine your ranking
with search engines are the architecture of the site,
visibility of your content, underlying code and how
natural your site appears to the engines..
Initial Consultation & Keywords
Our technical staff begins by checking the current
status of your Website to ensure that the optimization
process will not be encumbered by any unforeseen
problems of function. Then, using manual searches as
well as custom research software, an optimizer on our
staff will take the gathered data and create a list of
the most highly trafficked and targeted words in your
industry - and consult with you to choose the final
keywords.
Content Creation
After a list of keywords has been generated for your
Website, it is passed along to our content writers, who
create unique content. Using their training and
experience, our writers will ensure that your copy
utilizes the keywords in accordance with the right
densities and marketing of your site. In addition, they
will consult you before getting started on your content
to be confident that the essence of your Website is not
compromised.
Website Redevelopment
Our optimization engineers will work with our
copywriters to integrate the optimized content within
your Website. Our technicians will redevelop your site
to optimally communicate your keywords with search
engines. Moreover, all aspects of a Website, including
its architecture, meta tags, alt tags, graphic-text,
internal link structure and sub-pages will be modified
to be spider friendly and best meet search engine
algorithms. The staff of Akkhor Soft is dedicated to
maintaining the design integrity and essence of your
Website.
Link Development
One of the major variables in attaining high rankings is
developing incoming links from other Websites that are
well established and have commonality with your Website.
As a major part of the service that we offer, link
development is absolutely essential to the success of
your Website and can be done in various ways. One-way
links from Directories and other related sites,
Reciprocal Link Exchange with related sites, fee-based
directory submissions and targeted link buys are all
effective ways of developing quality links in high
quantity.
Submission
After the optimization process is complete, we will
submit your Website to all the major search engines and
directories, including Yahoo, AltaVista, HotBot,
AllTheWeb, Google, AOL, iWon and Netscape, MSN, Lycos,
Teoma, AskJeeves and DMOZ (Open Directory). In addition
to these submissions we add fee based directories such
as Yahoo Directory Looksmart, Microsoft Bcentral and
several other quality directories which will add to your
link popularity. And lastly, if your Website has
indexing issues, we will create and submit site maps to
both Google and Yahoo via their respective programs.
Reporting
Before we start the optimization process, it is
essential for us to run a ranking report to show where
your Website ranks with the various search engines. Once
this process is complete, we send you the report so you
can see the results. Once optimization is complete, we
run reports again every 30 days to check on the progress
of your Website - you will be updated on these monthly
ranking report results via e-mail. In addition to the
monthly ranking reports, our staff runs weekly search
engine monitoring to verify that your site has not been
dropped by any of the major search engines. To ensure
your satisfaction, our technicians will periodically
call you or e-mail you just to check in, and we also
invite you to call our staff anytime with questions.
Optimization Fees
Fees will depend on how competitive your keywords are.
If you are interested in a quote, please request a quote
online. Also, provide your phone number and when the
best time is to reach you. One of our analysts will
evaluate your page and get back to you.
What is Search Engine Optimization? (SEO)
Do you own a website, that never appears in the search
engines? Would you like a high search engine
positioning? Well that is where web site optimization
comes in. Having designed web sites for a number of
years now, we have gained a good knowledge of web site
positioning, search engine positioning and web site
optimization.
Primarily we optimize all sites we design for good
positioning on Google, as it is the single most
important search engine, as it powers the majority of
internet searches. How did you get to this site for
example, was it through a search engine, and was it
Google? As well as Google our sites also take into
account optimization for MSN and optimization for Yahoo!
And our Professional Optimization Service covers all of
these search engines.
We design all of our new websites using ethical design
methods and don't use any techniques that are considered
unethical and consequently harm your chances of a good
ranking.
Google Optimization
Due to recent changes to the way Google lists new
websites, any new sites that are created and submitted
to the Google search engine, will now not be listed for
a period of approximately 3-4 months. This change to the
Google Algorithm is known as the 'sandbox effect'.
The number of links pointing to your site, known as
'backward links' these have become crucial in obtaining
a good ranking in the major search engines. Backward
links are links to your website that can be found on
other websites, the more you have the more popular your
website is in the eyes of Google and the higher you will
be listed. Such factors are know as 'off page' factors.
Sims Designs research all your relevant keywords and
complete your Meta tags, title, content etc and optimize
all websites we design ready for submission to the major
search engines. These are known as 'on page' factors.
However even after optimizing your website we can't
guarantee that your new website will be listed in a high
position in Google, or any other search engines, as this
alone won't guarantee your site a high ranking.
How do you get a high ranking?
As well as having a well optimized and well designed
website here are some of the current known facts that
will assist you’re website in obtaining better rankings:
The number of links to your website
The age of your website
Quality content & regular updates
The addition of new web pages
A well designed website
Links on web pages of Google Page Rank 4, or above
On page factors such as your Title & Meta tags
All of the above takes time and a good level of
technical knowledge and as such can be an expensive
outlay for you. With this in mind we have teamed up with
a professional website optimization company to bring you
an affordable professional website optimization
solution.
How long does it take?
Achieving good search engine rankings isn't an instant
process and dedicated SEO (search engine optimization)
companies will spend a number of months optimizing and
tweaking your website.
It generally takes three to four months before the
changes filter through into the search engines. Site
optimization can be carried out on any existing site and
as previously mentioned, all sites designed by Sims
Designs are optimized as part of the design process.
No guarantees can be given as to where your site is
going to be positioned once it has been optimized and
indexed, but we generally work for top 20 placements for
at least 70% of your keywords.
Be aware of SEO services offered by some companies
charging astronomical prices for seo services and always
choose an seo company that appears in the main Google
listings for your chosen search term. With competitive
terms like 'website optimization' and 'search engine
optimization' we recommend you view up to the first
three pages in the Google listings.
Do you want an effective website that helps build your
business?
It is more important than ever to have a presence on the
web. We recognize this and are committed to working
closely with you to make sure the design (layout,
colors, text, and images) establishes your identity and
gets your message across.
Do you want people to find your website and traffic to
steadily grow?
SEO Designs offers professional website design, search
engine optimization, hosting, maintenance, and
reciprocal link campaigns to assure your website is
positioned well on each of the major search engines and
directories.
- "We started getting calls right away and the website
paid for itself in the first 2 weeks that it was up. I
had no idea a website could have such a positive impact
on our business. Thanks a million!" - Rick St. George,
South Bay Spas
- "The website got my phone ringing with people
scheduling appointments at my office. The combination of
CD sales, plus in-person clients has in only four months
produced thousands and thousands of dollars of income."
- Benjamin Moss Hypnosis Center.
- "Not a day goes by it seems when someone isn't
praising the quality of our website. It conveys just the
right image we were looking for. Thanks again for a
great job! It was worth every penny." - Jeff Claypool,
President Lifestyle Spas
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